Social Networking

Posted by Afzan Rizal.

Social networking is a grouping of individual into specific groups, like small rural communities or a neighborhood subdivision. Although social networking can be related to a person whether grouping in university, workplace, schools, it is best to relate with the online. Unlike in workplace, school or even in the University, nothing can beat the power of online. Online gather millions or even billions of individual who looking to meet other people .


Recently, social networking has become one of the most accessible medium communications in the world as it helps people to connect each other anytime and anywhere. Nevertheless, it has both positive and negative effects. Generally, as for social network, it is a social structure made up of a set of social actors; such as individuals or organizations and a set of the dyadic ties between these actors. The social network perspective provides a set of methods for analyzing the structure of whole social entities as well as a variety of theories explaining the patterns observed in these structures. Thus, the social network appears as a platform to build a social networks or social relations among people in sharing the interests, activities, educational backgrounds and opinion through social utilities such as chat, messaging, e-mail, video, voice chat, file sharing, blogging, and discussion group.

There is a lot of variety of social networks such as social media by Facebook, twitter and Youtube while E-bay, E-lelong and Linkedln as social business as well as and blogging and gaming medium like wordpress and warcraft, respectively. Undoubtedly, social utilities such as Facebook, twitter and Youtube help people communicating in new ways as they able to express the opinions, share the pictures and engaged with the families members though lives far away. Surprisingly, some people who have lost contact with old classmates or friends able to reattach with them through this new technology. In other hand, YouTube is another popular avenue for people to share the creativity and talent with the whole world by uploading the video of singing or acting performance. It has been found that some people can be successful through this kind of platform as showed by Najwa Latiff and Ainan Tasneem who’s their talent have been discovered through Youtube.

The introduction of few social networking related business such as E bay, E- Lelong,, has diversify more effective communication via online. Beside communication between one person to another, people can gain profit just by using social networking. Some of the web allow you to create online shop, or promote your product to thousands or millions of people. Recently you heard many of people in Malaysia can generate money just by blogging. The more popular your blog is, the more advertiser will advertise their advertisement at your blog. Examples of successful blogging such as Beautiful Nara,,, and etc.

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Nonetheless, social networks may become invaluable tools if not using wisely. For instance, Warcraft and Dota which are two gaming network may eventually lead to an unhealthy lifestyle especially the teenagers as the teenagers may have pain in the hands and wrists, back and neck in results of long sessions of playing the video games. Additionally, video game has been shown to associate with obesity due to physical inactivity. Furthermore, Facebook has been related with less work quality due to over attached with Facebook. Unexpectedly, some cases showed that people are being fired or divorced due to the misuse of Facebook. Moreover, some people have wrongly used Facebook as a provocation platform to create a religious or ethnic mayhem as reported in May 2013 where Alvin and Vivian use Facebook as a medium to express their thought that have affects Muslim sensitivities. Social networks may present risks as the pictures and comments in the Facebook page will remain forever.

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Key Learning..

What can we say about social networking? Yes. It depends on person itself whether they want to use it or take it on positive or at the negative side. If someone managed to take it on the positive side, sure, they can create or gather lots of friend, share interest, show talents, and even make money with social network.

However, if they took in the other ways around, surely, it can create lots of trouble to himself or to others. Provocation related to religions, and races, unhealthy activity and less quality of works are examples of negative effect if people wrongly overuse the power of social networking.

ABOUT THE AUTHOR, Afzan Rizal Bin Abu Bakar

Afzan Rizal Bin Abu Bakar currently is working as Branch Executive in Credit Guarantee Corporation (M) Bhd. Have been experienced in the line of credit for almost 5 years. Graduated from University Technology MARA, Segamat in BSc (Hons) Business Management (Finance). Currently pursuing  in Executive MBA  at University Technology MARA, Bukit Mertajam campus.


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