Digital Philantrophy

Posted by Noraida Omar

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Have you ever head about Digital Philantrophy?

How much we know about Digital Philantrophy?

Its about people who passion on

Culture of Giving

In the Economy of Communion, the producers – entrepreneurs, workers, and their business associates – are inspired by principles rooted in a culture different than what prevails in today’s practice and theory of economics. We can define this “culture” as a “culture of giving” which really is the antithesis of a “culture of having”.

Giving economic assistance can express a self-giving rooted in our very being. In other words, it can reveal an anthropological view that is neither individualistic nor collective but rather is communion.

culture of giving is not some form of philanthropy or welfare – these are individualistic virtues. In a deeper sense, the very essence of a person is to be in “communion.”

Consequently, not every type of giving, not every act of giving creates a culture of giving. For example, there is a “giving” which is contaminated by the desire to have power over another person and that seeks to dominate or oppress individuals and populations. This only appears to be“giving”.

There is a “giving” that seeks satisfaction and self-gratification from the act of giving. In essence, this is an egoistic self-expression and usually is perceived by those who receive it as offensive and humiliating.

There is a “giving” that is self-interested, or utilitarian, found in some of the current neo-liberal tendencies that always seek their own advantage.

In this giving, the giver opens up to the other person and remains respectful of his or her dignity. It generates an experience of the words in the gospel “give and it will be given to you” even for the managers of a business. These words from the gospel might manifest themselves to the businessperson in the form of a financial windfall, or in the unexpected discovery of an innovative technical solution, or as an idea for a new winning product.


Philanthropy etymologically means “love of humanity” in the sense of caring for, nourishing, developing, and enhancing “what it is to be human” on both the benefactors’ (by identifying and exercising their values in giving and volunteering) and beneficiaries’ (by benefiting) parts. The most conventional modern definition is “private initiatives, for public good, focusing on quality of life”. This combines the social scientific aspect developed in the 20th century with the original humanistic tradition, and serves to contrast philanthropy with business (private initiatives for private good, focusing on material prosperity) and government (public initiatives for public good, focusing on law and order).

Instances of philanthropy commonly overlap with instances of charity, though not all charity is philanthropy, or vice versa. The difference commonly cited is that charity relieves the pains of social problems, whereas philanthropy attempts to solve those problems at their root causes the difference between giving a hungry man a fish, and teaching him how to fish for himself. A person who practices philanthropy is called a philanthropist.

Philanthropy has been affected in various ways by technological and cultural change. Today, many donations are made through the internet. Organizations like Opportunity International and Kiva (microlending), Raise5 (microvolunteering), or Charitykick (micro-donating) leverage crowd funding philanthropy to raise money for charity.

How a Digital Culture Is Changing the World of Philanthropy?

With the digital culture slowly invading every element of our personal and business lives one of the Charity Organization in America namely America’s Charities has conducted a research studied titled Snapshot: Trends and Strategies to Engage Employees in Greater Giving earlier this year to examine exactly how the world of giving was being impacted. With insights and practices from nearly 100 private sector employers who collectively raise more than $230 million through their annual employee giving campaigns, the study identifies current trends, attitudes and perceptions in employee giving. And points the way to a new model being shaped by our digital culture as you read this.

Key findings include:

1. Companies Are Committed

They continue to recognize the benefits of a strong employee-giving program with branded initiatives that offer choice and increase engagement. Ove80 percent of participating companies and organizations in our research agreed or strongly agreed that their company is committed to a giving program. Further, they indicate that employee giving remains a priority that impacts their ability to attract and retain talent.

2. New Engagement Strategies

Employers are creating new giving models to involve and engage employees, particularly younger employees. Over 90 percent of surveyed employers face challenges connecting younger employees to existing employee giving programs. The research indicates employers are at least one-third more likely to strengthen aspects of their giving program in response to changing employee expectations that engage them in a broad range of charitable activities.

3. Technology and Digital Culture

Technology and digital culture are transforming the employee giving experience. About 54 percent of employers surveyed report their use of technology has changed in just the last three years with 30 percent of respondents now allowing employees to post videos and/or testimonials in support of their favorite charities while more than half reporting they are likely to incorporate more social media tools into the giving program within the next two years.


4. Paradigm Shift At Hand

A paradigm shift is taking place—a new model is emerging that empowers employees to participate in the giving experience inside and outside the walls of the workplace. Employers indicate they are being expected to do more than ever before such as match contributions and expand opportunities to give throughout the year to any charity.

With the transformation made possible by this digital culture, the traditional Fall campaign today has the potential to become just one of many year-round events contributing to your company’s overall employee engagement and social responsibility goals. You could help connect your employees to volunteer opportunities aligned with the company’s strategic philanthropy partners. You can support your HR efforts with skills-based learning opportunities. You can leverage social media to help featured charities better showcase the impact of your employees’ support.

Whether it’s a signature cause or an issue awareness initiative, there are countless opportunities to engage your employees throughout the year while creating a more informed, committed employee.

What Do Employees Want?

People want their work to mean something. They want to make an impact on the causes they care about and work for employers who are as committed. The question then: how can your company give employees what they want?

One important way is to foster an environment in which employees have the opportunity to be engaged and involved with the causes they care about. Think about ways to integrate employee engagement as a central component of CSR. Did you know that employees – specifically Millennials – are attracted to employer brands that they admire as consumers, and over half are attracted to employers because of the company’s CSR position? These expectations are causing employers to rethink their giving programs and find new ways to meaningfully engage Millennials in giving their time, talent and money.

In fact, 80 percent of the employers surveyed in our research are branding workplace-giving programs with their own names,themes and logos, aligning the company’s values, philanthropic and overall social responsibility goals to support employee giving and engagement.

How digital media is changing the world of philanthropy

The proliferation of digital media is changing philanthropy irrevocably. While there will always be a place for shaking a tin and collection boxes, donating by text – which has grown tenfold over the last year according to a report by Phonepayplus – is set to increase particularly among the under-34s. Perceived as dropping money into a digital tin, text donation is convenient, enables donors to respond immediately to a campaign and, perhaps more importantly, has attracted a whole new raft of support to charitable giving, particularly among the young.

The Digital Giving Review recently revealed that some 30% of donations to charity are now made through digital channels, with the majority of gifts coming through online donation platforms such as BT’s my donate and JustGiving.

Charities are also beginning to exploit the enormous potential of digital media to generate online engagement, sustain a dialogue with their supporters and nurture long-term commitment. Using social networking sites such as Twitter and Facebook appeals to new audiences and is cheaper and arguably more flexible than traditional channels, such as post, door to door and phone. It’s not surprising to learn that while more than 50% half of not-for-profits communicate in this way, it is the small niche charities that punch above their weight in this department. 

In response to this, this year’s Technology4Good awards will offer a digital giving category for the first time. But the rise of social media offers much more than the scope to extend traditional communication channels and ways of giving. Previous years’ digital fundraising winners have shown what can be achieved with a potent combination of energy, creativity and digital skills. In 2011, showed how a brilliant technology-driven solution – an electronic charity box – could give customers the option to donate a few pence to charity when paying for goods or services by card. With one press of a button or a click of the mouse, the job’s done. It’s low cost, easy to implement, fully automated and doesn’t even slow down the checkout process, whether it’s online, in store or via mobile.

In 2012, we learnt how the Childs i Foundation had risen to the challenge of child abandonment in Uganda with inspired use of social and collaborative media. By building a strong and extremely active online community, more than 25% of its funds are already produced this way. When Joey, the charity’s first baby to be adopted, was found to need life-saving heart surgery, the foundation leveraged the power of its international community of supporters to raise an incredible £10,000 in 38 hours.

Digital giving is not just restricted to fundraising. The potential that technology offers for other kinds of giving has only just begun to be tapped. Open-source collaborative projects have facilitated new ways for people to donate by offering their expertise and time rather than financial aid. Innovations such as crowd-sourcing crisis information transformed the landscape for a targeted disaster response when Hurricane Sandy hit Haiti in 2010.  As a result, the International Network of Crisis Mappers has become a hugely influential humanitarian technology forum, bringing together experts from diverse fields to collaborate in complex emergency situations.

Corporate Social Responsibility

Charity can be a difficult path for an organization to tread. Charity, in the right way, can be an uplifting and essential tonic to those in need. On the other hand, the administration around charitable activity while positive in theory, can diminish the impact of charity to those who need it.

This where a companies can take responsibility and involve in charity through its Corporate Social Responsibility (CSR) . I believe most of the big and established company has their own CSR. CRS is Corporate initiative to assess and take responsibility for the company’s effects on the environment and impact on social welfare. The term generally applies to company efforts that go beyond what may be required by regulators or environmental protection groups.

Corporate social responsibility may also be referred to as “corporate citizenship” and can involve incurring short-term costs that do not provide an immediate financial benefit to the company, but instead promote positive social and environmental change.

Philanthropy/ Corporate contributions are donations of funds, time, resources and in-kind services by companies to charitable, non-profit and/ or community initiatives with the intention of ‘Giving Back’ from profit for the greater common good.

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Digital Philanthropy in Malaysia

One of the most active non-profit organization in Malaysia is World Vision Malaysia, is an international Christian relief, development and advocacy organization dedicated to working with children, families and their communities worldwide to reach their full potential by tackling the causes of poverty. They serve all people regardless of religion, race, ethnicity or gender. The organization has used IT as a way for the people to donate to them by having its own website and donation page for easy donation.

It also received support from corporate entities such as SAMSUNG Malaysia. For example in year 2009, A better education and promising future await three Malaysian deserving homes through SAMSUNG Hope, the company’s new corporate philanthropic initiative aimed at bringing communities together to help underprivileged children. SAMSUNG Malaysia has selected three beneficiaries – Children’s Protection Society of Penang, Shelter Home and the World Vision Malaysia (for its children education project in Lawas, Sarawak) which were chosen for their signification contributions in addressing children’s issues in Malaysia. A total of RM292,500 has been allocated for the three beneficiaries and they will each receive RM65,000 base amount, with additional grant allocated determined by the number of pledges it receives. Information on the beneficiaries are uploaded on the SAMSUNG Hope microsite ( where Malaysians can support their favourite beneficiary by pledging to let hope take off. Malaysians can also visit for updates on the activities of the three beneficiaries. SAMSUNG Hope is a regional initiative involving a record US$700,000 in grants to 21 children beneficiaries across Southeast Asia and Oceania. The programme empowers nationalities in each country to actively contribute to causes they believe in through deciding how the grant will be allocated. SAMSUNG Hope is also the new umbrella name for all SAMSUNG’s CSR activities in the region. Beyond the region, SAMSUNG has also recently signed a new partnership agreement with the International Youth Foundation (IYF) to address youth unemployment in Africa by promoting job skills and preparing young people for successful, long-term careers. “SAMSUNG has been actively contributing to addressing social issues in the region through initiatives such as Digital Hope, which was launched in 2003 to help bridge the digital divide,” said SAMSUNG Malaysia Electronics (SME) Sdn Bhd Managing Director and Chief Executive Officer, Mr Lee Tae Jik. The new SAMSUNG Hope goes a step further by engaging the community in deciding the allocation of our grant. Through this empowerment, we aim to raise social awareness on the plight of underprivileged kids, and spur the community to help these kids imagine the future and realize their full potential.” The three selected beneficiaries are: The Children’s Protection Society It began as an initiative of Dato’ Nazir Ariff when he was President of the Rotary Club in Penang (1991) and was officially launched in April 1992 by Puan Sri Chua Kah Peng.. It is a non-profit, non-governmental organisation catering to the needs of neglected and/or abandoned children in Penang. CPS’ objective is to provide children at risk with a safe, supportive and conducive environment (Shelter). Shelter Home Shelter, a registered welfare organisation, has been in existence since 1981 to help abused, abandoned, neglected or at-risk children. Shelter Home for Children started as a result of the vision of a group of seven friends who wanted to help the children in a squatter settlement along Old Klang Road. World Vision Malaysia World Vision Malaysia (WVM) was set up in 1997 as a support of World international, a global Christian humanitarian, relief and development organisation working for the well being of all people, especially children. (WNM) is a member of World Vision International and is committed to promote transformation and development of lower income communities and to provide relief, education, health care, economic development and promotion of justice. (WVM) helps the poor to help themselves and work with them to build a sustainable future for their children, families and communities. Its Lawas Project, started in March 2007, was aimed at promoting capacity building and community transformation through pre-school education for ethnic tribe of Lunbawang residing in and around the Lawas district in Sarawak. The majority of young Lunbawang children do not have access to holistic health care and early education. As such, these children are not able to participate at the same academic level with other counterparts when they enter Year One in public school. About SAMSUNG Electronics SAMSUNG Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2007 consolidated sales of US$103.4 billion. Employing approximately 150,000 people in 134 offices in 62 countries, the company consists of four main business units: Digital Media Business, LCD Business, Semiconductor Business, and Telecommunication Business. Recognised as one of the fastest growing global brands, SAMSUNG Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs.

Another non-profit organization is the Malaysian organisation affiliated with WWF (World Wide Fund for Nature), the international conservation organisation.

Established as a national conservation trust on 13 January 1972, WWF-Malaysia began as a humble two person-organisation. Today, the organization has close to 200 people working for them – from Kedah to Sabah. Also known as Tabung Alam Malaysia, the organization is governed by a Board of Trustees.Besides its headquarters in Petaling Jaya, Selangor, it have programme offices in Kota Kinabalu, Sabah and Kuching, Sarawak as well as site offices in Fraser’s Hill, Malacca, Jeli and Stong in Kelantan, Ma’ Daerah and Setiu in Terengganu.The work focused on scientific research of wildlife and important natural habitats. This work later expanded to the management of protected areas. Today, WWF-Malaysia’s work covers the broader issues of the natural environment, incorporating such aspects as policy work, environmental education, public awareness and campaigns.WWF-Malaysia currently runs more than 90 projects, including:

» Scientific field research
» Policy work with the government
» Environment education
» Public awareness programme
» Working with local communities to improve livelihoods and protect the environment
» Training and supporting other conservation organisations in Malaysia

Ongoing support allows WWF to work towards a better future. Conservation work needs to be long term to be effective. As WWF-Malaysia is a non-profit organisation that does not receive any fixed grants, they need regular donations to continue protecting Malaysia’s endangered species and spaces. Contribution can make through an email.

As WWF is a non-profit and non-governmental organisation that depends on public donations, their conservation work is largely funded by good hearted individuals like us. They need consistent funding to enable us to plan their conservation work and continue protecting Malaysia’s natural beauty. Our generosity and monthly or 4-monthly donations will help WWF carry out long-term programmes aimed at protecting, and leaving future generations, a living planet.


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